Business Storytelling Workshop

Date:  23rd February 2023

Tutor: Deirdre Martin

Venue: Online

Time: 9.30 12.30

Investment: €45

Book Here:

Our trainer for this workshop is Deirdre Martin.

The workshop will run on 23rd of Feb 2023, from 9.30-12.30, online.

Aim of the workshop:

This program is designed to share a business storytelling framework to ensure attendees can apply this methodology in their marketing communications so they know how to capture their customers’ attention and compel them to buy.

Who is this workshop for:

This program is for marketers, sales professionals, managers, organisation leaders and any business owner or professional who uses words to accomplish their goals.

Learning Outcomes:

The participants that complete this module will:

• Understand the cost of not having a clear marketing message

• Understand the impact that words have when marketing to customers

• Learn about the concept of bringing storytelling into their messaging

• Learn about the 7 part StoryBrand framework and messaging filter

• Learn to create effective marketing material and brainstorm ideas for their brand on the day

• Learn the framework to create an elevator pitch and develop one during the session

• Learn the framework to write captivating social media posts and create a sample post for their brand on the day


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