Training Programmes


Digital Marketing – Grow Through Digital

Date:   7th 14th 21st 28th March 4th 11th 18th April

Venue: Online

Time: 9.30 – 12

Investment: €295

Book Here:

Times: 9.30am – 12 Noon Each Day


Module 1 – Overview Tuesday 7th March

Module 2 – Personas Tuesday 14th March

Module 3 – Content Creation Tuesday 21st March

Module 4 – Canva Tuesday 28th March

Module 5 – Social Media 1 Tuesday 4th April

Module 6 – Social Media 2 Tuesday 11th April

Module 7 – Digital Strategy Tuesday 18th April

Training Programme Objectives

Throughout the training programme, participants will:

Learn how to develop a digital marketing strategy for their business
Breakdown their customers into relatable & manageable personas
Understand the importance of relevant content and how to create effective content for their online channels
Learn how to use Canva to design professional and engaging posts & videos for use across all relevant platforms
Maximise their presence on social media through effectively managing these channels and utilising their interactive features
Learn how to analyse and monitor all of their digital marketing activities
Understand the elements of Google Analytics 4 and how to use this data to maximum effect
Overview of Modules

Module 1 – Overview of Digital Strategy

Understanding the Principles of Digital Marketing
Clarity on setting Defined Objectives
How B2B and B2C Strategies Differ
Linking a Company’s Vision & Mission to their Digital Strategy
The importance of Measuring Performance through Metrics & KPIs
Module 2 – Persona Development

An Overview of Customer Personas
Step-by-Step Process on Developing Personas
How to Identify & Target Priority Personas
Understanding the Generational Impact on Social Media Usage
Module 3 – Creating Effective Content for all Digital Platforms

Understanding the Context of Digital Marketing Communication
8-Step Process for Effective Content Development
Overview of Tools and Templates – Brainstorming, Mind Mapping & Cluster Development
Practical Exercise & Group Discussion
Module 4 – Creating Professional Design & Videos for Social Communication

Visual Communication – Selecting appropriate Colours, Fonts & Imagery
Overview of online resources for free Imagery/Video
Top-line overview of Canva as a Graphic and Video Development Tool
Practical Step-by-Step Exercise
Module 5 – Maximising Exposure on Social Media Channels (Facebook, Twitter, Tik Tok)

Overview of all 3 platforms
Features and ways of creating maximum engagement
How to effectively use Facebook and Twitter as a Business Tools
Understanding how to use Tik Tok as a Business Tool
Driving engagement through Content Focus, Boosting & the Ads Platforms
Module 6 – Maximising Exposure on Social Media Channels (Instagram, LinkedIn)

Understanding how to effectively use Instagram to engage with followings
Creating stories and reels
Maintaining a professional LinkedIn profile
Driving engagement via LinkedIn
Module 7 – Bringing it All Together

Digital Strategy Template Overview & Input
Developing Persona driven KPIs
Measuring Performance across all platforms
Overview of Google Analytics 4





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