Date: 7th 14th 21st 28th March 4th 11th 18th April
Venue: Online
Time: 9.30 – 12
Investment: €295
Book Here: http://bit.ly/3wNkDW0
Times: 9.30am – 12 Noon Each Day
Dates:
Module 1 – Overview Tuesday 7th March
Module 2 – Personas Tuesday 14th March
Module 3 – Content Creation Tuesday 21st March
Module 4 – Canva Tuesday 28th March
Module 5 – Social Media 1 Tuesday 4th April
Module 6 – Social Media 2 Tuesday 11th April
Module 7 – Digital Strategy Tuesday 18th April
Training Programme Objectives
Throughout the training programme, participants will:
Learn how to develop a digital marketing strategy for their business
Breakdown their customers into relatable & manageable personas
Understand the importance of relevant content and how to create effective content for their online channels
Learn how to use Canva to design professional and engaging posts & videos for use across all relevant platforms
Maximise their presence on social media through effectively managing these channels and utilising their interactive features
Learn how to analyse and monitor all of their digital marketing activities
Understand the elements of Google Analytics 4 and how to use this data to maximum effect
Overview of Modules
Module 1 – Overview of Digital Strategy
Understanding the Principles of Digital Marketing
Clarity on setting Defined Objectives
How B2B and B2C Strategies Differ
Linking a Company’s Vision & Mission to their Digital Strategy
The importance of Measuring Performance through Metrics & KPIs
Module 2 – Persona Development
An Overview of Customer Personas
Step-by-Step Process on Developing Personas
How to Identify & Target Priority Personas
Understanding the Generational Impact on Social Media Usage
Module 3 – Creating Effective Content for all Digital Platforms
Understanding the Context of Digital Marketing Communication
8-Step Process for Effective Content Development
Overview of Tools and Templates – Brainstorming, Mind Mapping & Cluster Development
Practical Exercise & Group Discussion
Module 4 – Creating Professional Design & Videos for Social Communication
Visual Communication – Selecting appropriate Colours, Fonts & Imagery
Overview of online resources for free Imagery/Video
Top-line overview of Canva as a Graphic and Video Development Tool
Practical Step-by-Step Exercise
Module 5 – Maximising Exposure on Social Media Channels (Facebook, Twitter, Tik Tok)
Overview of all 3 platforms
Features and ways of creating maximum engagement
How to effectively use Facebook and Twitter as a Business Tools
Understanding how to use Tik Tok as a Business Tool
Driving engagement through Content Focus, Boosting & the Ads Platforms
Module 6 – Maximising Exposure on Social Media Channels (Instagram, LinkedIn)
Understanding how to effectively use Instagram to engage with followings
Creating stories and reels
Maintaining a professional LinkedIn profile
Driving engagement via LinkedIn
Module 7 – Bringing it All Together
Digital Strategy Template Overview & Input
Developing Persona driven KPIs
Measuring Performance across all platforms
Overview of Google Analytics 4
