Date: 9th November 2022

Tutor:  Jo Collins Sales Performance

Venue: Carlow Gateway Business Centre

Time: 9.30am – 5pm

Cost: €95

Book Here: https://bit.ly/3l5M5Iy

You’ve probably heard it before 80% of sales comes from 20% of your customers.

While the percentages may differ from business to business, the principle holds true. Some customer accounts are simply more valuable than others. Because these customers represent a large portion of your revenue, it makes sense to have a plan to protect that revenue.
key benefits of developing a key account plan for your business.

 

• Customer retention improves
• Sales growth opportunities
• Priorities become clearer
• Improved customer relationships

  In this programme, we will cover the following:

 

• How to identify your key accounts, as its not always exclusively to revenue.
• Skills that matter
• Upselling & cross selling process to develop more sales

  Developing a key Account Management Process for your business is a long-term strategy. It is often said that the difference between sales and key account management is the following:

                       In Sales you ‘sell’, in KAM you help customers ‘buy’.